Awhile ago I made a post saying how VLC can be rolled out via script for GPO but lets face it, the MSI is a better wrapper for distribution on Windows via GPO.
I went on the hunt again for details but instead came across the private page area of one of the VideoLAN developers. On this page was a few very neat and cleanly wrapped MSI packages.
Grab from http://people.videolan.org/~etix/msi/
You may thank Ludovic Fauvet (aka etix) for making this available.